What makes a 'good' optimisation company? Just a few years ago, a 'good' search engine marketing company would have been a master of the latest optimisation innovations. It would get its clients' sites into high positions, delivering thousands of visitors every day. The fact that the positions were earned through stealth techniques like cloaking and spamdexing, that the clients were often in the adult or gambling sectors and that the traffic was more notable for its quantity than its quality was, naturally, of lesser importance.
Today, a good optimisation company will still be a search engine expert and will still get its clients to the top of the listings - but there the resemblance ends. Once described as a 'black art', search engine marketing has come out of the twilight zone to be a respected, effective and essential part of Internet marketing strategy. Search engine marketing today is more about helping web sites harness the power of the search engines and less about misleading the search engines into giving those sites higher rankings than they would otherwise merit. Optimized PDF by livecustomer.com |
