Right Domain Name Gives You Visible Online Presence The importance of having your own domain name cannot be over-emphasized. If you are running an online business, and don't yet have a domain name, you are probably losing thousands of dollars worth of business because of this. Why? Simply because, unless you have a domain name, your customers will simply not feel comfortable buying from you.
In order to sell on the web, you need to build up your credibility. Having your own domain name is the first step in that process.
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